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Eric Heggernes
By In Design

In-Between Days

Building a Bridge Between Two Different Creative Approaches As an elder Millennial, I feel like I’ve existed between generations my…
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Eric Heggernes
By In Design

In-Between Days

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Justin Smith
By In Design

Is Your LLM Creating an Echo Chamber?

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Jared Hall
By In Media

#SMARTERMEDIA

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Ethan Remjeske
By In Media

The Best Advertising Isn’t Advertising

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A digital abstract image featuring multiple overlapping shopping bag icons in shades of pink, cyan, and white against a black background. The bags vary in size and opacity, creating a dynamic and layered visual effect.
From the Founder

The Clock is Ticking on Tiktok

Consumers may find alternatives, but what about brands? As I sit down to write this,…
Colorful beams of light in shades of green, blue, purple, pink, and red radiate from the right side of the image, creating a vibrant, abstract pattern against a dark background.
Branding

What Movies Taught Me About Storytelling

The Greatest Art in the World What Movies Taught Me About Brand Storytelling For as…
Abstract digital artwork of geometric glass structures in vibrant blue, orange, and pink hues, reflecting and refracting light to create a modern, futuristic cityscape effect.
Business

The ROI of the RTO Trend

A Return to the Office Could Benefit Everyone In mid-September, Amazon announced that, beginning with…
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From the Founder
Opposite Day at Google
Blue and purple duotone image of a young woman interacting with a digital out of home advertisement outside in urban environment at night
Digital
New Trends in Digital Out-of-Home
Dark social concept image. Purple and blue duotone image of a person in the clouds at night holding a mobile device
Media
Marketing in the Dark
Image of green and blue arches and balls
Design
Have We Maxed Out on Minimalism?
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Media
Racing Sundown
Computer image of side of face
Digital
Keep Your AI on the Ball – Part 2
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Media
“TV” is Still King
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Digital
Keep Your AI on the Ball
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Design
I’m Not Sure I Like Your Tone
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Media
The Most Versatile Tool in Your Media Workshop
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Branding
Developing the Networking Skill in College
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From the Founder
A New Role for Agencies
A translucent blue hashtag symbol rises from a swirling splash of liquid, with soft light creating a reflective, iridescent effect on the surface.
#SMARTERMEDIAMedia

#SMARTERMEDIA

April 8, 20256 min
Abstract image featuring diagonal stripes and waves in shades of blue, purple, and violet, creating a dynamic, futuristic visual effect with gradients and glowing light—a style that resonates with Gen Z aesthetics.
The Best Advertising Isn’t AdvertisingMediaStrategy

The Best Advertising Isn’t Advertising

February 20, 20255 min
A digital abstract image featuring multiple overlapping shopping bag icons in shades of pink, cyan, and white against a black background. The bags vary in size and opacity, creating a dynamic and layered visual effect.
The Clock is Ticking on TiktokFrom the Founder

The Clock is Ticking on Tiktok

January 23, 20257 min
Colorful beams of light in shades of green, blue, purple, pink, and red radiate from the right side of the image, creating a vibrant, abstract pattern against a dark background.
What Movies Taught Me About StorytellingBrandingStrategy

What Movies Taught Me About Storytelling

December 9, 202410 min
Abstract digital artwork of geometric glass structures in vibrant blue, orange, and pink hues, reflecting and refracting light to create a modern, futuristic cityscape effect.
The ROI of the RTO TrendBusinessFrom the FounderNews

The ROI of the RTO Trend

November 18, 20241 min
purple background with digitized cookie
Opposite Day at GoogleFrom the FounderMediaNews

Opposite Day at Google

August 20, 20248 min
Blue and purple duotone image of a young woman interacting with a digital out of home advertisement outside in urban environment at night
New Trends in Digital Out-of-HomeDigitalMediaStrategy

New Trends in Digital Out-of-Home

July 15, 20244 min
Dark social concept image. Purple and blue duotone image of a person in the clouds at night holding a mobile device
Marketing in the DarkMedia

Marketing in the Dark

March 29, 20244 min
Image of green and blue arches and balls
Have We Maxed Out on Minimalism?Design

Have We Maxed Out on Minimalism?

October 12, 20235 min

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