Tactics
- Dedicated Microsites
- Digital Display
- Native Advertising
- Social Advertising
- Print & OOH Advertising
- eCRM
Overview
Recognizing that traditional advertising tactics were delivering diminishing returns, Delta Dental of Arizona partnered with Modern Impact to help lead the digital transformation of its member marketing and experience; a decision that not only led to immediate improvement in new member recruitment but the subsequent addition of other Delta state franchises.
The most recent quarterly reporting for these states indicates continuously enhanced performance against multiple KPIs – including year-over-year increases in traffic volume of up to 86%, a lift in overall page views of up to 150% and increases in “Get a Quote/Click to Call” events of up to 24%.