With over a decade of digital advertising experience, Jerod Obbarius plays a critical role in maximizing client paid search opportunities through multivariate modeling and full-funnel optimization. Prior to joining MI, he spent the majority of his career in fast-paced SaaS and start-up environments, developing particular expertise in the fields of eCommerce, Healthcare, Automotive and Travel. An intrepid traveler, himself, Jerod has nurtured his innate passion for demographic, psychographic and cultural insights by visiting over 30 countries across 4 continents.
