https://www.youtube.com/watch?v=2joCVI4ROf8&list=PL0Ofr4cUBNdksurNhEQH5y3RaqciaKyCj&index=14
Elements
- Brand Identity
- Content Strategy
- Digital Display
- Native & Social
- IPTV & Radio
- Out-of-Home
- Terrestrial TV
Overview
Following an unprecedented 2020 campaign that generated $1B more in revenue than expected, Modern Impact faced the mixed blessing of elevated client satisfaction and the challenge to do it again.
Keeping the same visual design language and dynamic color palette that resonated so strongly with consumers in the prior campaign, we introduced human characters (vs. animated spokespeople), along with the new Bright HealthCare brand identity co-developed by Modern Impact.
The results? An even more ambitious 2021 campaign that showcases Bright HealthCare as a modern brand that’s breaking the healthcare mold. One look at any of these creative assets and it’s clear BHC is shaking up healthcare with color saturated sets, upbeat music, ultra-high production value and a positive energy that’s unexpected in the healthcare space.
Best of all, Bright HealthCare once again overachieved its original enrollment forecasts and – as our campaign suggests – things are really looking up.
BRANDING
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VIDEO/TV TOP PERFORMERS
“Moms So Money”
“Dads Dollarz”
“Seeing Zeroes”
“Shimmy”
AUDIO TOP PERFORMERS
“Benefits You Use”
“Not a Bummer”
OUT OF HOME
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