Benefits
“Modern Impact’s proprietary technologies and digital capabilities across the consumer journey make them an invaluable strategic member of the Samsung omnichannel marketing team. With their help, we’re not just leading in Samsung’s product categories, but innovating and enhancing our relationships with Samsung consumers.”
Overview
Anticipating increased shopping behavior in the weeks preceding the Super Bowl, Samsung partnered with Modern Impact to create a “Big Game” campaign that would drive incremental sales of their premium big-screen TVs through Costco.
Employing consumer insights and integrated strategies developed through prior experience with club-based retailers, the MI team designed and executed a multi-tactic campaign that not only produced additional product sales for Samsung, but also drove new, qualified consumer traffic to both Costco.com and Costco brick-and-mortar locations.